What personal data could we potentially collect and why?
We collect your personal data when you place an order, call our Customer Care team, sign up for our marketing communications, browse our website or use the other services offered by our .The data we collect includes details you provide to us, such as your given name and surname and your shipping and billing addresses. We may also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website. We use this data to:
-Take your orders, process your payments and deliver the items you have purchased;
-Provide any additional services you have requested, such as our marketing communications;
-Give you access to services reserved for registered users, such as Wish Lists and product alerts;
-Provide you with help and assistance via our Customer Care team;
-Personalize your visit to the website and ensure that content from our site is presented in the most effective manner for you and for your computer.
Under the Law, we must have a valid legal basis to process your data. In most instances, we will process your data because we have a contract with you e.g. to deliver your purchases or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe may be of interest to you if we have your explicit consent for this activity, or if you are an existing customer where we have a legitimate interest in communicating with you. You can opt out of sales and marketing communications from us at any time.
Who will process your data?
Your personal data will be processed by HELENA as the data controllers, and may also be processed by other Group companies acting under our instructions.
We may also retain the services of external suppliers to help meet our business needs and may share your data with these suppliers. These suppliers have been selected after a rigorous evaluation process and chosen for their security, reliability and competence. They will process your data only under our instructions. Some of these suppliers and some Group companies may be based in non-EU countries. Where this is the case, the transfer of your personal data to these countries is carried out in compliance with the guarantees provided by law.
How long do we keep your data?
We will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law permits or requires that we retain it for longer. The retention period varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on our website are retained in accordance with local tax law (seven years in the UK), while those data used to send you our marketing communications are retained until you ask to be unsubscribed.
We protect your personal data with specific technical and organizational security measures aimed at preventing your personal data from being used illegitimately or fraudulently.
In particular, we use security measures that guarantee: Pseudonymization or encryption of your data; the confidentiality, integrity, and availability of your data as well as the resilience of the systems and services that process them; the ability to restore data in the event of a data breach. Furthermore, HELENA undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to guarantee continuous improvement in the safety of processing.
THIRD PARTY SITES
We may include hyperlinks on this Site to other websites or resources operated by parties other than Helenatlv.com, including advertisers. Helena has not reviewed all of the sites linked to its Web Site and is not responsible for the content or accuracy of any off-site pages nor are we responsible for the availability of such external websites or resources, and do not endorse and are not responsible or liable, directly or indirectly, for the privacy practices or the content of such websites, including (without limitation) any advertising, products or other materials or services on or available from such websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods or services available on such external websites or resources.